Strategy & Innovation

BPI Financial Assistance: Strategic Innovation Consulting Services

February 22, 2024
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Are you an SME or a mid-sized company looking to innovate? BPI’s “Innovation Focus Assessment” grant helps you fund the identification of innovation drivers and conduct market research for your innovative project.

The Importance of Adopting an Innovation Approach

In a constantly changing world marked by societal, environmental, and technological transformations, it is becoming imperative for businesses and organizations to rethink their business models in order to remain competitive.

Innovation, a key driver for supporting these transitions, must be guided by a clear approach that includes a strategy, an action plan, and a well-defined organizational structure, as well as the use of the right methods and skills at the right time.

Bpi France's "Innovation Focus Area Assessment" Funding

To encourage French companies to launch their first innovation initiative, Bpifrance offers the “Innovation Focus Assessment” government grant. This grant provides access to external consulting services from a specialized advisor—whether strategic or technical—while helping to cover the costs of this support.

From concept to feasibility and market research

The initiatives implemented should focus on identifying potential areas for innovation or assessing the feasibility of a specific project. These initiatives may specifically include:

  • Ideation activities designed to embed an innovation process at the heart of the company, thereby fostering the emergence of new directions and innovative projects;
  • Technical feasibility analyses;
  • Technical and economic studies to assess the feasibility and financial impact of the proposed innovations;
  • Preliminary market research to assess a solution’s market potential and user interest;
  • The filing of the first French patent.

Businesses eligible for this government grant

To be eligible for this government grant, your company must be an SME or a mid-sized company with fewer than 2,000 employees and must not have received any innovation grants in the past two years, regardless of your industry.

Amount

A maximum amount of €16,000 (including tax) may be covered, with Bpifrance covering 50% of this amount.

How can I apply for this assistance from Bpi France to finance my project?

To help you access this direct government assistance, Dynergie offers two types of eligible support services, specifically designed to meet all your needs and potential expectations:

1. Emergence of strategic priorities and innovative projects

2. Dynergie Market Research: Market Testing 

Dynergie handles all the necessary procedures to obtain this device before the contract is signed.

Emergence of strategic priorities and innovative projects

Ensure that your innovation projects are designed for optimal results right from the initial idea. Our experts will guide you through a thorough review of your technology, assets, or goals, with the aim of developing a truly innovative project that addresses your challenges.

Dynergie Market Research: Market Tests

Maximize efficiency in terms of time, cost, and effort by confirming the viability of your innovative projects before development begins. Our team of marketing specialists conducts a thorough assessment of your project, quickly introducing it to its target audience to validate its market potential.

It should be noted that there are other BPI funding programs that can support your market research and for which this assistance is eligible.

In conclusion

If you’re interested in pursuing an innovation initiative, you can take advantage of support from Bpifrance through the “Innovation Focus Assessment” program, which provides financial assistance for consulting services from Dynergie. Dynergie will help you structure your efforts, develop innovative projects, and validate their market relevance.

Please feel free to contact us here if you would like to take advantage of our strategic innovation consulting services.

Nicolas Hily

Marketing Manager & Growth Manager
LinkedIn

After spending two years as an innovation consultant specializing in the implementation of marketing strategies for innovative solutions, I am now dedicated to driving Dynergie’s growth as the marketing and growth manager. Throughout my career, I have had the opportunity to experiment with numerous methods and principles drawn from real-world experience, my clients, my colleagues, and various sources of information. Today, I am delighted to have the opportunity to share this expertise with you. I hope to share my vision of innovation and marketing through these various posts.

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