To conduct qualitative market research, an interview guide is essential. This document helps you steer the discussion, ensure that key topics are explored, maintain a logical flow, and facilitate the comparison of the data collected. In this article, learn about each step involved in designing and implementing this tool.

Sometimes it feels like innovation is a bit like haute couture: reserved for a creative elite who think differently. But in reality, within our companies, there is a wealth of talent just waiting to blossom. The catch? Those invisible barriers, those cultural obstacles that hold us back, that make us feel disconnected from the topic. So, how do we unlock this latent potential for innovation? Let me introduce you to the design sprint, an event format designed so that everyone can experience innovation firsthand, engage with it, and contribute to the design of new products or services.

Dive into the world of generative artificial intelligence and discover how it is reshaping the landscape for small and medium-sized businesses. This article highlights key strategies for leveraging generative AI to overcome concerns and unlock its potential for innovation and growth.

Discover the Impact Model: a method for generating and evaluating ideas based on their potential impact, designed to identify and develop solutions that will have the greatest positive impact on users and the relevant ecosystem.

Learn about the “Innovation Drivers Assessment” grant, which helps you fund the identification of innovation drivers and conduct market research for your innovative project.

In light of the rise of electric scooters and the urban challenges they present, this article delves into the heart of contemporary mobility issues. Between their innovative potential and the need for an ecosystem-based approach, let’s explore together the paths toward sustainable and inclusive urban mobility.

Large, complex companies like ours—which now employs more than 140,000 people worldwide—are compelled to adopt open innovation.

Partnership-based innovation project, definition: A partnership innovation project, or collaborative innovation project, is an innovation project involving multiple stakeholders. These stakeholders are referred to as “partners” and form a “consortium.” These different types of organizations collaborate over a defined period to achieve specific shared objectives, such as pooling R&D expenses or sharing the risks associated with development.

How do you launch an innovation project? Learn more about our approach to the innovation pyramid, featuring Dynergie’s philosophy of innovation.

Drawing on a few examples of challenges encountered in the implementation of innovation projects, I will outline the philosophy behind our solution and then detail the key steps in the process leading to success (...)