An Introduction to Generative AI

In a world where technology is evolving at a breakneck pace, generative artificial intelligence (Gen AI) is a game-changer for businesses. Its potential to transform the way we work, drive innovation, and create new opportunities is undeniable.

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However, despite its promise, the adoption of generative AI raises many concerns, particularly among small and medium-sized enterprises (SMEs) and mid-sized companies. These concerns, often linked to the perceived complexity of the technology, financial implications, the impact on employment, and data security issues, constitute major barriers to its implementation.

It is important to understand that generative AI is accessible and beneficial to businesses, provided that a thoughtful and informed adoption strategy is put in place.

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Executives and decision-makers, join us to understand the transformative potential of AI for your business and begin the journey toward successful and secure adoption. You’ll discover how this content-creation technology can be your ally in the pursuit of innovation and competitiveness—not a source of concern.

6:30 p.m. – Welcome, refreshments, and networking

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7:00 p.m. - Keynote: Generative AI: What Opportunities Does It Offer Businesses?

• Introduction to Generative AI: An Overview to Understand the Principles of Generative AI and ItsImpact
• Applications and Tools: A presentation of real-world use cases illustrating how generative AI can be integrated into various business sectors to improve processes and enhance the customer experience.
• The Art of Prompt Engineering: Techniques for Crafting Effective Prompts for AI, Thereby Optimizing the Quality of the Results Obtained.
• Practical use cases: to apply the concepts discussed and consider how to incorporate them into your business strategies.

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8:00–9:00 p.m.: A casual cocktail reception to continue our discussions