Establishment of a banking facility for HEEDJY

HEEDJY

Heedjy, founded in 2021 by Emilie Gieler, offers an innovative "App Marketplace as a Service" solution that simplifies the creation and maintenance of app marketplaces.

Additional funding for HEEDJY's development

Heedjy raised funds in 2022. Following that, to accelerate product development, launch the platform, and expand the team with eight software engineers, the teams decided to explore banking financing options.

our response

Customized Bank Financing Strategy

Dynergie provided HEEDJY with customized support:

‍‍

  1. Needs Assessment: Initial meeting with the founders to determine their overall needs and expectations regarding their banking contacts.
  2. Selection and preparation: Careful selection of banking contacts and thorough preparation for meetings, optimizing the founders’ time.
  3. Drafting the banking memorandum: Preparing a detailed memorandum to clarify the project for banking stakeholders.
  4. Strategic Discussions: Conducting negotiations with selected stakeholders, in close collaboration with the founders.
  5. Support through to agreement: Ongoing guidance and close monitoring of discussions, leading to the successful conclusion of the agreement.
  6. Approval and Signing: Final verification that the funding aligns with HEEDJY’s needs, leading to the signing of the agreement.

The results

Trust and Demystifying Banking

The meeting with two banks led by women bolstered HEEDJY's confidence in the banking sector, facilitating discussions and clarifying the project.

Optimization of the banking network

Dynergie helped establish a connection with the right banking partner, turning an existing contact into a strategic partnership for HEEDJY.

In conclusion.

The collaboration between HEEDJY and Dynergie has brilliantly demonstrated how strategic, personalized support can turn financial challenges into tangible opportunities. Through this partnership, HEEDJY has not only secured essential bank financing for its expansion but has also established strong, strategic banking relationships, laying the groundwork for sustained growth and ongoing innovation in the app marketplace sector.

Emilie Gieler

CEO

The Dynergie team possesses a high level of expertise and was extremely helpful in establishing the banking partnerships we needed to grow our company. The members of the Dynergie team embraced our vision and strategy with great efficiency and professionalism, while maintaining a straightforward and friendly approach. It was a very positive partnership experience.

They rose to the challenge

I'm getting to know the team
Sylvaine Ravier
Senior Innovation Financing Consultant - Head of Bank Financing - Grenoble

    The media

    Our experts are committed to sharing their knowledge and insights through our innovation platform.

    explore the media
    Article
    Digital Europe
    Subvention Digital Europe : financements, éligibilité et candidature en 2026

    Le programme Digital Europe est l’un des principaux instruments financiers de l’Union européenne pour accélérer le déploiement de technologies numériques stratégiques.

    July 10, 2026
    min.
    See more
    Article
    EIC Accelerator
    EIC Accelerator 2026 : financement, éligibilité et candidature

    L’EIC Accelerator est un dispositif européen destiné aux startups et PME qui développent une innovation de rupture à fort potentiel de marché.

    July 23, 2026
    min.
    See more
    Financement startups
    Financement startup deeptech : quelles aides et quels investisseurs mobiliser en 2026 ?

    Une startup deeptech ne se finance pas comme une entreprise numérique classique. Fondée sur une avancée scientifique ou technologique, elle doit généralement lever des verrous techniques importants avant de commercialiser son offre.

    July 17, 2026
    min.
    See more
    Article
    Financement bancaire
    Prêt innovation PME : comment financer un projet innovant ?

    Entre la conception d’une innovation et sa mise sur le marché, une PME engage souvent des dépenses importantes avant de générer des revenus. Recherche, prototypes, essais et industrialisation mobilisent de la trésorerie alors que le risque demeure élevé.

    July 23, 2026
    min.
    See more
    Article
    FemTech - Innov’up Santé des femmes
    Femtech : Tout savoir sur le financement Innov’up pour la santé des femmes en 2026

    Vous innovez pour la santé des femmes ? La région Île de France et BPI France accompagnent les entreprises du territoire dans le financement de leur solution.

    July 27, 2026
    4
    min.
    See more
    Article
    Financement bancaire
    Financement bancaire et DeepTech : le levier stratégique sous-estimé

    Dans un écosystème où la course aux levées de fonds privés centralise toute l'attention, le rôle des banques traditionnelles reste trop souvent confiné au second plan. Pourtant, face au durcissement des conditions de marché et à la hausse du taux de défaillance des jeunes entreprises (+7 % pour les sociétés de moins de 3 ans), le financement bancaire par la dette s'impose comme un outil stratégique indispensable pour sécuriser la trajectoire des entreprises.

    July 7, 2026
    5
    min.
    See more
    Article
    Horizon Europe
    Horizon Europe: Funding, Structure, and Results

    Horizon Europe is a €93.5 billion program designed to transform research into a driver of European competitiveness. Structure, pillars, funding mechanisms, and mid-term results: everything you need to know about the EU’s largest innovation program and what it means in practical terms for French stakeholders.

    May 18, 2026
    4
    min.
    See more
    JEI Exemption
    Tax exemptions under the JEI status: a key tool for financing innovation

    April 1, 2025
    min.
    See more
    SMEs with a Sense of Community
    SME status under EU law in 2026

    December 31, 2025
    min.
    See more
    cir startup
    CIR: Mistakes Startups Should Avoid When Applying for It in 2026

    January 1, 2026
    min.
    See more