Establishment of a banking facility for HEEDJY

HEEDJY

Heedjy, founded in 2021 by Emilie Gieler, offers an innovative "App Marketplace as a Service" solution that simplifies the creation and maintenance of app marketplaces.

Additional funding for HEEDJY's development

Heedjy raised funds in 2022. Following that, to accelerate product development, launch the platform, and expand the team with eight software engineers, the teams decided to explore banking financing options.

our response

Customized Bank Financing Strategy

Dynergie provided HEEDJY with customized support:

‍‍

  1. Needs Assessment: Initial meeting with the founders to determine their overall needs and expectations regarding their banking contacts.
  2. Selection and preparation: Careful selection of banking contacts and thorough preparation for meetings, optimizing the founders’ time.
  3. Drafting the banking memorandum: Preparing a detailed memorandum to clarify the project for banking stakeholders.
  4. Strategic Discussions: Conducting negotiations with selected stakeholders, in close collaboration with the founders.
  5. Support through to agreement: Ongoing guidance and close monitoring of discussions, leading to the successful conclusion of the agreement.
  6. Approval and Signing: Final verification that the funding aligns with HEEDJY’s needs, leading to the signing of the agreement.

The results

Trust and Demystifying Banking

The meeting with two banks led by women bolstered HEEDJY's confidence in the banking sector, facilitating discussions and clarifying the project.

Optimization of the banking network

Dynergie helped establish a connection with the right banking partner, turning an existing contact into a strategic partnership for HEEDJY.

In conclusion.

The collaboration between HEEDJY and Dynergie has brilliantly demonstrated how strategic, personalized support can turn financial challenges into tangible opportunities. Through this partnership, HEEDJY has not only secured essential bank financing for its expansion but has also established strong, strategic banking relationships, laying the groundwork for sustained growth and ongoing innovation in the app marketplace sector.

Emilie Gieler

CEO

The Dynergie team possesses a high level of expertise and was extremely helpful in establishing the banking partnerships we needed to grow our company. The members of the Dynergie team embraced our vision and strategy with great efficiency and professionalism, while maintaining a straightforward and friendly approach. It was a very positive partnership experience.

They rose to the challenge

I'm getting to know the team
Sylvaine Ravier
Senior Innovation Financing Consultant - Head of Bank Financing - Grenoble

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