Establishment of a banking facility for HEEDJY

HEEDJY

Heedjy, founded in 2021 by Emilie Gieler, offers an innovative "App Marketplace as a Service" solution that simplifies the creation and maintenance of app marketplaces.

Additional funding for HEEDJY's development

Heedjy raised funds in 2022. Following that, to accelerate product development, launch the platform, and expand the team with eight software engineers, the teams decided to explore banking financing options.

our response

Customized Bank Financing Strategy

Dynergie a proposé un accompagnement sur mesure à HEEDJY :

‍‍

  1. Needs Assessment: Initial meeting with the founders to determine their overall needs and expectations regarding their banking contacts.
  2. Selection and preparation: Careful selection of banking contacts and thorough preparation for meetings, optimizing the founders’ time.‍
  3. Drafting the banking memorandum: Preparing a detailed memorandum to clarify the project for banking stakeholders.‍
  4. Strategic Discussions: Conducting negotiations with selected stakeholders, in close collaboration with the founders.‍
  5. Support through to agreement: Ongoing guidance and close monitoring of discussions, leading to the successful conclusion of the agreement.‍
  6. Approval and Signing: Final verification that the funding aligns with HEEDJY’s needs, leading to the signing of the agreement.

The results

Trust and Demystifying Banking

The meeting with two banks led by women bolstered HEEDJY's confidence in the banking sector, facilitating discussions and clarifying the project.

Optimization of the banking network

Dynergie a facilité la connexion avec le bon interlocuteur bancaire, transformant un contact existant en un partenariat stratégique pour HEEDJY.

‍

‍

In conclusion.

La collaboration entre HEEDJY et Dynergie a brillamment démontré comment un accompagnement stratégique et personnalisé peut transformer les défis financiers en opportunités concrètes. Grâce à ce partenariat, HEEDJY a non seulement obtenu un financement bancaire essentiel pour son expansion, mais a également établi des relations bancaires solides et stratégiques, jetant les bases d'une croissance soutenue et d'une innovation continue dans le secteur des marketplaces d'applications.

Emilie Gieler

CEO

The Dynergie team has a high level of expertise and was a great help in structuring the banking partnerships we needed to grow the company. The members of the Dynergie team embraced our vision and strategy with great efficiency and professionalism, while providing straightforward and friendly support. It was a very positive partnership experience.

They rose to the challenge

I'm getting to know the team
Sylvaine Ravier
Senior Innovation Financing Consultant - Head of Bank Financing - Grenoble

    The media

    Our experts are committed to sharing their knowledge and insights through our innovation platform.

    explore the media
    Article
    Bank Financing
    Trouver un prêt pour une jeune entreprise : quelles solutions et comment obtenir un financement ?

    Trouver un prêt pour une jeune entreprise peut être plus difficile que financer une société disposant déjà de plusieurs années d’activité. L’entreprise possède encore peu d’historique financier et doit convaincre les financeurs à partir de son projet, de ses premiers résultats et de ses perspectives.

    September 22, 2026
    min.
    See more
    Article
    Financement Deeptech
    Financement européen Deeptech : quelles aides pour financer une innovation de rupture ?

    Les entreprises Deeptech ont des besoins de financement spécifiques. Issues de ruptures scientifiques ou technologiques, elles doivent souvent financer plusieurs années de recherche et développement avant de disposer d’une solution commercialisable, puis engager de nouveaux investissements pour valider, industrialiser et déployer leur innovation.

    September 22, 2026
    min.
    See more
    Article
    Digital Europe
    Digital Europe Grant: Funding, Eligibility, and Application Process in 2026

    The Digital Europe program is one of the European Union's main financial instruments for accelerating the deployment of strategic digital technologies.

    July 10, 2026
    min.
    See more
    Article
    EIC Accelerator
    EIC Accelerator 2026: Funding, Eligibility, and Application

    The EIC Accelerator is a European program designed for startups and small and medium-sized enterprises (SMEs) that are developing disruptive innovations with high market potential.

    July 23, 2026
    min.
    See more
    Startup Funding
    Deep-tech Startup Funding: What Types of Funding and Investors Should You Seek in 2026?

    A deep tech startup is not funded in the same way as a traditional digital company. Based on a scientific or technological breakthrough, it generally must overcome significant technical hurdles before bringing its product to market.

    July 17, 2026
    min.
    See more
    Article
    Bank Financing
    SME Innovation Loan: How to Finance an Innovative Project?

    Between the conception of an innovation and its launch on the market, an SME often incurs significant expenses before generating revenue. Research, prototyping, testing, and industrialization tie up cash flow, while the risk remains high.

    July 23, 2026
    min.
    See more
    Article
    FemTech - Innov’up Women’s Health
    Femtech: Everything You Need to Know About Innov’up Funding for Women’s Health in 2026

    Are you developing innovative solutions for women's health? The Île-de-France region and BPI France support local companies in securing funding for their solutions.

    July 27, 2026
    4
    min.
    See more
    Article
    Bank Financing
    Bank Financing and DeepTech: The Underestimated Strategic Lever

    In an ecosystem where the race for private funding commands all the attention, the role of traditional banks is too often relegated to the background. Yet, in the face of tightening market conditions and rising default rates among startups (+7% for companies less than 3 years old), bank debt financing is emerging as an indispensable strategic tool for securing companies’ growth trajectories.

    July 7, 2026
    5
    min.
    See more
    Article
    Horizon Europe
    Horizon Europe: Funding, Structure, and Results

    Horizon Europe is a €93.5 billion program designed to transform research into a driver of European competitiveness. Structure, pillars, funding mechanisms, and mid-term results: everything you need to know about the EU’s largest innovation program and what it means in practical terms for French stakeholders.

    May 18, 2026
    4
    min.
    See more
    JEI Exemption
    Tax exemptions under the JEI status: a key tool for financing innovation

    April 1, 2025
    min.
    See more