Validation of the business model and strategic roadmap
Support for a nonprofit organization in the silver economy
With support from the Caisse des Dépôts, the AURA Gerontology Center funded a consulting project for Come See Too, an organization that creates real-time interactive walking tours for senior care facilities, with the aim of validating its business model and defining a strategic action plan to accelerate its expansion.
Validation and refinement of the business model
Business Model Development: Creating a viable economic structure based on the concept of interactive tours.
Product marketing: developing and communicating a clear value proposition for interactive tours, aimed at program leaders and school administrators.
Qualitative research: Validating the concept's relevance, market interest, and willingness to pay through targeted interviews.
Adjustments based on feedback from the field: modification of the initial business model to align it with the actual needs and expectations of end users.
Development of an action plan and strategic recommendations: creation of a roadmap for business, operational, marketing, and financial development.
The results
Pricing and Business Opportunity Validation
A new, proven business model that leads to the acquisition of post-maintenance customers and the creation of numerous business opportunities.
Ecosystem Development
Building connections with committed professional networks, thereby increasing the project's visibility and credibility.
Stakeholder Engagement
Positive feedback and a willingness to commit on the part of program coordinators and school principals, demonstrating that the project is aligned with the sector's needs.
In conclusion.
With Dynergie's support, Come See Too was able to improve its offerings and align them with market expectations, ensuring a successful integration and a significant impact on facilities for the elderly.
Solène Dorier
Dynergie’s support enabled us to further our thinking on an innovative project dedicated to healthy aging. Alexia shared her expertise with us to help us develop a relevant and coherent service.
